5 Lessons Learned from My Failed Authority Blog Project

Failure

In my experience, a lot of people are under the impression that once you’ve “made it” as an entrepreneur (whatever that means), you stop making mistakes.

Well, I certainly haven’t. I’m probably making as many mistakes these days as I ever did. Fortunately, I’ve also had some success along the way to balance things out.

I don’t see failure as the enemy. Failure usually offers up huge learning opportunities. Furthermore, rarely is any failure a true “failure” in the literal sense of the word.

The failed project I am going to discuss in this post provides one such example of how beneficial failure can be. It has taught me an enormous amount and (to an extent) defined the direction of a major future project of mine. I for one am bizarrely happy that I was victim to such “failure.” Read on to find out why!

The One Hour Authority Site Project: My Make or Break Strategy

Photo Credit: Kalexanderson

The following is part of an ongoing series, The One Hour Authority Site Project. If you’d like to read more about it then click here!

As my income has increased over the past few months and I have started making more than I ever have before, my attitude towards money has begun to shift.

I bought solid wood furniture for my new home office. I took my girlfriend to a very fancy (and rather expensive!) restaurant for her birthday. I paid someone to decorate my living room. These are all things I wouldn’t have done a couple of years ago. I would have shopped at Ikea, eaten at Frankie and Bennys and picked up a paintbrush.

You may be wondering what this has to do with my authority site project. Well, it’s related to my attitude towards money. Now that my business is profitable I have an opportunity, for the first time, to invest financially in my future success. And that is exactly what I plan on doing — I will be investing a sum of money in my authority site with the hope that it will offer me a return.

In this post I want to share exactly what my plans are in order to make this site a success. If it doesn’t work I will draw a line under this project and move on. If it does work then the potential for future growth could be huge (both with this project and others).

My Authority Site Revealed (Plus a Job Offer!)

Photo Credit:

The following is part of an ongoing series, The One Hour Authority Site Project. If you’d like to read more about it then click here!

I tend to get a little itchy when I’m not regularly publishing case study posts here on Leaving Work Behind.

After all, this blog was built upon a foundation of case studies — whether it was my first niche site, my first authority site, my information product, or something else entirely. It’s an area I don’t like to neglect, and yet I have been over the past few months.

Well, that’s about to change. This post represents the resurrection of my One Hour Authority Site Project and will be the first of several upcoming case study posts here on LWB. As always, I will be giving you a front row seat on every aspect of my present and future projects — including both my successes and my failures. Read on to find out more!

My Authority Site’s Content Marketing Strategy Revealed

Dice.

Back in January I revealed my authority site’s plans for organic search engine optimization. Since then I have commented on related sites, had a few articles published on article marketing sites and have also created a couple of unique web 2.0 properties.

My work to date has had no discernable effect so far. While I don’t necessarily think this is an issue with the strategy — I’ve hardly been doing the process intensively enough to draw solid conclusions — my mind has been drawn to the efficiency of my efforts.

I have come to the conclusion that I could get better results in the same amount of time with an adjusted approach. In this post I am going to reveal the content marketing strategy for my authority site that I will be proceeding with immediately.

Organic Search Engine Optimization: How I’m Doing It

Point Blank SEO

The best SEO is organic and costs nothing to do (tweet this)

Since I started with my authority site back in September 2012, my aim has been for it to be a case study in producing a successful website without having to resort to blatant “black hat” techniques. That aim remains the same as I advance into the SEO stage of my project.

My approach to date has been carefully considered and measured, and I intend for that to also be the case with what is one of the most pivotal strategies in attracting traffic. SEO can be a minefield — I have certainly been burned before — which is why I have decided to take what I consider to be a completely “organic” approach.