Why All Bloggers Should Consider Creating an Information Product

Information product sales

My freelance writing guide has now been available for just over a month and I am really happy with how things have gone so far.

With over $3,500 in sales I have already smashed my sales goal of $3,000 over the duration of the guide’s lifetime. And the future looks bright as I have plenty of ideas which will help me establish a consistent flow of sales in the future.

However, this relative success was borne out of uncertainty. I had absolutely no idea how the guide would sell and the same questions kept rotating through my mind — did I have a big enough audience? Would the end result be worth all of this effort? Will people actually buy it?

I think anyone who is creating their first information product asks these same questions. Fortunately, in my case, they were all answered with an emphatic “yes, and then some”. And that is why I want to talk to you today about why you should put serious consideration into creating an information product.

5 Things I Have Learned from a Successful Information Product Launch

Successful Product Launch

If I have learned one thing from the launch of my Successful Freelance Writing Online guide, it is that practical experience often beats theoretical learning.

I expected to learn a great deal from the process of creating and launching my guide, and it is fair to say that the experience has not disappointed from an educational point of view. And whilst I can now look back at the initial launch period and view it as a success, I can already see things that I would have done differently, given another chance.

In this post I want to highlight what I’ve learned from my first ever information product launch with the aim of helping you to launch your own product(s) more successfully in the future. But first, let’s take a look at how well my guide has sold to date.

How to Plan and Create an Information Product

How to Produce a Successful eBook (Part II) -- Planning & Writing My Guide [Case Study]

I’m nearly done!

Three months and over 25,000 words later, the first draft of my freelance writing guide is nearly complete.

And that is certainly a good thing, what with the official launch being just over a month away (more on that later). My path to date has been long and winding, and my lack of experience has gotten the best of me on multiple occasions. I now know a hell of a lot more about writing a book than I did a few months ago, and I only wish I had known what I know now beforehand!

So, whilst the process is still fresh in my mind, I thought it would be helpful to detail what I have learned, and perhaps give you a roadmap of how to plan and write an eBook more efficiently than I did.

How to Choose the Correct Topic for Your Information Product

How to Produce a Successful eBook (Part I) - Research [Case Study]

A couple of weeks ago, I revealed that I am writing a guide to freelance blogging that will be released as an eBook. Much of that post focused on my uncertainty as to whether or not such a project would be a success, and my resultant procrastination.

A lot of my uncertainty was predicated upon the topic that I wanted to write about. I kept asking myself if people would actually want to buy a freelance blogging guide. I had ideas as to why I thought it could work, but I was far from certain. Eventually, I decided that taking action on something that might fail would be better than taking no action at all.

Now that I am well and truly rolling in terms of writing the eBook (the first draft word count currently stands at around 22,000), I thought that now would be a good time to revisit my reasons as to why I thought a freelance blogging guide would be a good idea.

Introducing My New Project: an Information Product for Freelance Bloggers

My New Project - Will I Fail or Succeed? [Case Study]

I’ve been focusing on highly actionable posts over the last couple of months on Leaving Work Behind. Whether it’s been setting and achieving goals, blogging, or negotiating freelance rates, there has been something for just about everyone.

Whilst I love producing those posts (and there will be plenty more to come in the future), today I want to take you back to where it all started.

Those who have been LWB subscribers from the start will remember the blow-by-blow accounts of projects I was working on through 2011 and early 2012 – from niche sites, to authority sites, to freelance writing. Well, I have been working on a project for a few weeks now, and today I want to introduce it to you.