Just a couple of days ago the number of people following me on Twitter went past the 10,000 mark. It was a big milestone for me and I was excited to see it happen — not only because it demonstrates that my brand is growing, but also because it represents a great deal of work coming to fruition.
The fact is that I have poured a huge amount of effort into growing my Twitter following. I have conducted a lot of trial and error experiments, more often noting failure rather than success. However, in spite of that I have still been able to build a relatively healthy following in just twelve months. At the time of writing I have 10,255 followers and according to my records I had just 552 at the start of 2012 (so please forgive me for the slight inaccuracy of the post headline ). I am currently attracting several hundred new followers every week.
I have spoken about my Twitter strategies on the blog here before, so this post acts as a complete round-up and addendum — covering the most important aspects of building a following, ignoring the less productive things you can do, and filling in any gaps I have missed to date.