Over the past month Leaving Work Behind has attracted nearly ten thousand visitors from search engines. Of those ten thousand visitors, almost half entered the site via the same post — a relatively inconspicuous guide to finding your first freelance writing job.
I discovered a few weeks ago that the post was ranking #2 in Google for the term “freelance writing jobs”, which attracts in the region of eighteen thousand exact match searches every month. It’s a pretty popular keyword — certainly more popular than anything I’ve ever ranked for before. The post has stayed at #2 (excluding the occasional fluctuation) for over a month now.
The success of this post has raised all sorts of questions in my head. Why does it rank so high? How did it manage to rank for a keyword I wasn’t even targeting? Why haven’t other posts in which I have focused equally on onsite SEO not performed as well?
In this post I intend to discover the answer to those questions in the hope that I can duplicate the post’s success. Read on to find out whether I did!