There are many different elements that make up a successful authority site, but the content you create is perhaps most pivotal.
The words you publish play a huge part in defining the success of your site (tweet this) in many different areas such as search engine rankings, social media exposure and user engagement. As search algorithms become more advanced and social media becomes even more relevant to everyday Internet users, content will only become more important.
With that in mind, the content strategy for my authority site is something I have spent a great deal of time on. It has evolved drastically over the first 41 posts I have written for the blog, and will no doubt continue to evolve in the future. In this post, I am going to show you my exact step by step process for creating SEO optimized content for the One Hour Authority Site Project.