Archive | Internet Marketing

My New Kindle Publishing Strategy

By Tom Ewer on March 21, 2013

When I released my freelance writing guide back in October it was always my intention to publish a Kindle version. If you’ve been following my Kindle publishing strategy to date then you will know that I pivoted sharply away from my original plans to publish an abridged version of the book on Amazon for $10 and decided instead to create a series of $3 mini eBooks that each tackled a specific topic relating to freelance writing.

Well, with three published Kindle books under my belt I thought the time was right to let you know about my progress to date and what I have planned for the future. One thing is for sure — my experiences to date have definitely changed my perspective on how to make the most of the Kindle publishing platform.

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My Authority Site’s Content Marketing Strategy Revealed

By Tom Ewer on February 21, 2013

Back in January I revealed my authority site’s plans for organic search engine optimization. Since then I have commented on related sites, had a few articles published on article marketing sites and have also created a couple of unique web 2.0 properties.

My work to date has had no discernable effect so far. While I don’t necessarily think this is an issue with the strategy — I’ve hardly been doing the process intensively enough to draw solid conclusions — my mind has been drawn to the efficiency of my efforts.

I have come to the conclusion that I could get better results in the same amount of time with an adjusted approach. In this post I am going to reveal the content marketing strategy for my authority site that I will be proceeding with immediately.

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Does Your Online Business Fizzle?

By Tom Ewer on January 18, 2013

If you’re a regular reader of Leaving Work Behind then you will know that I’m not into unscrupulous sales tactics. The fact is that I am not much of a salesman — I feel much more confident either creating or talking about something that I think is really good. That way, I can largely just let the product or service do its job.

With the above in mind, if you have any kind of aspiration to build an online presence and subsequently leverage it to make money, you’re going to be interested by what I have to say today. That should cover just about everyone, so read on!

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Organic Search Engine Optimization: How I’m Doing It

By Tom Ewer on January 10, 2013

The best SEO is organic and costs nothing to do (tweet this)

Since I started with my authority site back in September 2012, my aim has been for it to be a case study in producing a successful website without having to resort to blatant “black hat” techniques. That aim remains the same as I advance into the SEO stage of my project.

My approach to date has been carefully considered and measured, and I intend for that to also be the case with what is one of the most pivotal strategies in attracting traffic. SEO can be a minefield — I have certainly been burned before — which is why I have decided to take what I consider to be a completely “organic” approach.

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My Kindle Failure and Future Plans for Success

By Tom Ewer on January 3, 2013

"Successful Freelance Writing Online" on Amazon

You know I love talking about failure here on Leaving Work Behind. No constant success stories with all of the reality removed — you get all of the gritty details here. With that in mind, today I want to talk about the failure to date that has been my Kindle publishing efforts.

You may have spotted the blog post I published just over two weeks ago in which I announced the release of Successful Freelance Writing Online on Amazon. It is an abridged version of the information product that I sell here on the blog.

I’ll be honest — I was never totally comfortable with my publishing plans, and that has perhaps contributed in no small part to the failing of my first Amazon book. Read on to learn the full story along with what I plan to do next.

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