At the beginning of last December I re-launched my freelance blogging guide. What was once a PDF (originally launched in November 2012) became a fully fledged online course, re-branded as Paid to Blog.
My main reason for updating and re-launching the course was that I wasn’t 100% satisfied with the original. I wanted to create, beyond a shadow of my own doubt, the best guide available for aspiring and existing freelance bloggers. I felt I needed to get that monkey off my back before I moved on to other projects.
I wanted the course to be a “critical” success (and if the lack of refund requests is anything to go by, people are pretty happy). However, I’m not going to pretend that I didn’t want it to be a financial success too. If you’re interested in finding out how the re-launch affected my bottom line (and how you can learn from its successes and failures), read on!