Why Your Freelance Website Stinks (Mine Did Too) and How to Fix It

WeddingWriting.com

The following is a guest post from Katharine Paljug, a freelance writer and actor. You can follow her freelance adventure at Katharine Writes or visit her website (that used to stink), WeddingWriting.com.

When I first started working as a freelance writer, I bought a domain, put together a website and waited for the clients to roll in.

Of course, nothing happened.

So I got my act together and went to work. I networked on social media. I wrote blog posts and sent out queries. I was ready to start making the big bucks.

Do you know what happened next? If you guessed more nothing, you are spot on.

Eventually, I sat down to figure out what was going wrong. The answer, when I finally admitted it to myself, was painful: my website stunk.

If you’re a freelancer trying to get clients and turning up nothing, it’s time to face the truth: your website probably stinks too. You might have experience, skill and a killer pitch. But if prospective clients are turned off by your website, they’re not going to hire you.

With that in mind, in this post I have outlined a number of reasons as to why your freelance website might be failing (as mine was!) and explained what you can do to turn things around.

Find Freelance Blogging Clients That Will Pay You What You’re Worth [Introducing PtB Jobs]

Twenty dollar notes

The beauty about freelance blogging is that you don’t need any qualifications or prior experience to get started.

But this beauty also creates a problem.

Since the barriers to entry are low, there are a lot of writers competing for entry level work. Furthermore, a plethora of cheap writers in the market has led many to undervalue quality writing.

The apparent lack of quality job offerings can be thoroughly disheartening.

But here’s the truth: there are clients that are willing to pay you what you are worth.

I found my first two writing clients via online job boards, and I still work with one of them today on a contract worth in excess of $20,000 per year.

You can do it too; you just need to know where to look and what to look for.

That’s exactly why I have created Paid to Blog Jobs – a unique resource designed to help freelance bloggers identify and secure viable freelance blogging jobs. If you want to find more work, earn what you’re truly worth and even get paid to bolster your blogging portfolio, Paid to Blog Jobs is the solution.

If you’d like to know more, just enter your email address below and click the “Sign Up” button. You’ll get exclusive early access to the beta version of Paid to Blog Jobs before it gets released across the blogosphere.






I’m seriously excited about this resource and I can’t wait to tell you more and ultimately help you succeed as a freelance blogger, so submit your email address above and I’ll be in touch!

Photo Credit: Unhindered by Talent

Freelance to Passive: How I Scaled My Writing Business

Typewriter

One of the biggest criticisms of freelancing (and more specifically, freelance blogging) is that it is not scalable. By this, people typically mean that you must always be intrinsically involved in your freelancing business. If you’re not present, you don’t make money. It’s a pure hours-for-pay deal.

While freelancing is (by definition) an hours-for-pay business model, assuming that’s all a freelancing business can ever be is naive. I’m proof of that fact.

While freelancing is what enabled me to quit my job, it was never the business model that I had in mind for the long term. Several months ago I put the wheels in motion on a process that would transform my business forever and prove to anyone who cared to notice that freelancing is scalable. It can even achieve that Holy Grail status of “passive.”

In this post I am going to share the story of how I transitioned from freelance blogger to business owner and explain how the change has benefited me enormously.

The Best Way to Make Money Blogging (That You’re Ignoring)

$20 notes

When I decided that I was going to quit my job in May 2011, freelance blogging was the last thing on my mind. As is the case with most people, my focus was on creating passive income streams.

Invariably, I failed on that front. After six months of trying and failing, I turned from passive income exploits to freelance blogging — out of sheer frustration more than anything else.

Despite freelance blogging being the reason for me being able to quit my job, I felt for a long time that I’d only carry on with it long enough to get my passive income projects off the ground. My attitude was simple: freelancing was a means to an end – not a long term solution for leaving work behind.

However, my attitude has changed markedly over the past 2 1/2 years. In this post, I want to reveal how freelance blogging has had a more positive impact on my life than almost anything else, and convince you why you should be following in my path.

How I Landed My First Freelance Blogging Client

WPMU DEV logo

For most aspiring freelance writers, the greatest challenge is in landing that first client. By client, I do not mean a content mill, or an individual who is only willing to pay you pennies for your words. I mean someone who values you as a writer and compensates you accordingly.

I was fortunate to land a great first client: James Farmer of WPMU. Although I no longer work with James, I will always be grateful to him for affording me such an awesome opportunity. Although the pay wasn’t outstanding ($20 per hour to start with), my role as a blogger for WPMU established me as a freelance writer and helped me to win future clients.

In this post I am going to reveal exactly what I did to land that first client and offer my thoughts on what I did right in order to secure the role. In doing so I hope that I can inspire you to land more quality clients.