The following is a guest post from Katharine Paljug, a freelance writer and actor. You can follow her freelance adventure at Katharine Writes or visit her website (that used to stink), WeddingWriting.com.
When I first started working as a freelance writer, I bought a domain, put together a website and waited for the clients to roll in.
Of course, nothing happened.
So I got my act together and went to work. I networked on social media. I wrote blog posts and sent out queries. I was ready to start making the big bucks.
Do you know what happened next? If you guessed more nothing, you are spot on.
Eventually, I sat down to figure out what was going wrong. The answer, when I finally admitted it to myself, was painful: my website stunk.
If you’re a freelancer trying to get clients and turning up nothing, it’s time to face the truth: your website probably stinks too. You might have experience, skill and a killer pitch. But if prospective clients are turned off by your website, they’re not going to hire you.
With that in mind, in this post I have outlined a number of reasons as to why your freelance website might be failing (as mine was!) and explained what you can do to turn things around.