A lot of would-be bloggers are paralysed by an indecision as to what they should blog about.
Many feel that they don’t have anything particularly interesting to say or don’t feel that they are an “expert” in any given field.
I have two pieces of advice in response to this common issue:
- You only have to be “expert enough” (i.e. more knowledgeable than most) in order to write authoritatively on a topic.
- If you feel uncomfortable with presenting yourself as an authority on a topic, turn the approach on its head and use the blog as a journal of your journey to expert status.
In this post I want to focus on that second approach — the approach I took with Leaving Work Behind and the approach I am taking with other blogs of mine such as P90x Journal and Piano Journal. It ensures that you can avoid any feeling of discomfort over representing yourself as an “expert” and allows you to launch a blog on any topic that takes your interest — whether or not you have any experience in it.