Tim Berners-Lee dreamt of a collaborative internet long before the birth of the web 2.0 movement.
Fast forward to present day and his dream has come true. In the age of blogging and social media, we are more connected than we ever have been before. You can not only communicate directly with practically anyone, but possibly interact with them too.
That’s essentially what I want to focus on today: reciprocation. Many bloggers and social media personalities don’t reciprocate, even if their brand implies that they will. Some embrace interaction on the web and make the most of it to boost their brand, while others use and abuse the concept of interaction to meet their ends.
In this post I want to give my opinion on how bloggers should communicate with their readers and peers online, to their own gain and for the betterment of the community as a whole.